A collection of signs or any kind of graphic display to communicate a message or to promote a brand to a specific group is Signage.
In the era of the customer being the king, marketing is the key strategy for a profitable business model which aids in competitive advantage, corporate image, expansion of business, and brand image. Be it a product or service-based company. Over 90% of the information transmitted to the brain is visual, creative signs or designs play an essential part of a business’s overall marketing strategy. There are so many signages in the field but pylon signs is an essential one.
Importance of Signage:
- Advertising/marketing your business 24/7
- Attracting customers to walk through your doors
- Providing information about the brand and making a good first impression
- Providing health & safety warnings.
- Drawing attention to promotions.
Different types of Signage:
- Informational Signage also be known as departmental, directional, organizational, or wayfinding signage which is mostly placed indoors
- Exterior Signage to increasing exposure and to bring awareness
- Persuasive signage to influence consumer behaviors like offers on a particular item
- Digital signage which uses projection to display content such as digital images and videos
Other ways of Signage includes hoarding,